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If we discuss online shopping some years ago, simply a small number of peoples need to prefer shopping online. Very small number of people believed on it. But today almost all people prefer shopping online and they shop regularly. Now question arise inside our mind, what has changed in last some years? And when we researched about it, we found many things. And all modifications have made shopping online easier, cheaper and many important thing it is now safer. Today everyone cannot manage to spend hours in shopping malls and select product at best price, shopping on the web seems easy. We need to shop some products in privacy like undergarments therefore may items like these, these are called Discreet Purchases.These shopping portals give us freedom to get all these sort of products. Here are some logic behind why people prefer online clothing stores. We can search product or services once we want: when we do shopping, it is easy to search product or services that people want. You know you will find there's lot of portals correctly so we can simply compare, save our time and choose the best product or services. No Crowd, No Queues: If you don't wish to stand in queues or not need to stand in crowd, you are one click away to remove from queues and crowd. Online shopping make your purchasing system easy and stress free. Ease to Shopping: It offers the benefit to shopping, so customer prefers internet shopping. There are so many shopping portals like 99ebazaar.com, flipkart.com, snapdeal.com etc., where you can shop anytime, every day. These shopping portals are available 24/7. Compare Prices and Reviews: Before making purchase, consumers can simply compare prices and reviews. 81% of folks research their purchases online before committing to purchase and 79% of shoppers believe on reviews. Better Prices: Shopping portals offer cheap prices then retail stores because in websites, products directly result from manufacturers or seller without involved any other person. these stores offers great discount and discounts. Variety: when you shop on retailers, you have to go different stores for various brands. You cannot shop international brands if brand store isn't available nearby you. Online stores offer all brands and products on best prices. We can also buy international brands and products from shopping online stores. Fewer Expenses: Many times once we used to conventional shopping, we spent a large amount of money other than actual expenses, on things such as eating out, travelling, impulsive shopping etc. Combo Offer: Combo offers are extremely beneficial for customers where customer 2 or more products in single order in cheap prices. Many shopping portal offers best combo deals online on savings. There are also some disadvantages in shopping on the web, which can be as follows: You cannot try your products ( you simply see your product or service online, read description web read customers reviews before selecting it) You must wait for a while until the product arrives It may be possible strategy is different mainly because it show on website. Payment insecurity There is great deal of products, those is not sell online. It may be damage in process of shipping. Now days, all over the world people love to shop online. They prefer to purchase products online to enable them to save some time and money. Even country like India now prefers shopping online where mostly people consider bargaining. So ultimate we can say that shop anytime, anyplace,anywhere.